In preparation for a talk entitled Extreme Customer Service I am going to present soon to a local networking group I was ruminating about the kinds of customer service I’ve been exposed to over the years. We’ve all heard (and experienced) the horror stories about really bad service. How often are we exposed to an …read more
Here is a customer service story that happens far too often. My teenage son and I went to a local restaurant recently where we occasionally go to have pizza and play cribbage together. It is something we have done every couple of months together for years. We go to the same place and order pizza …read more
In our businesses we often look to lowering our price to entice prospective customers into our stores.
In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a painless one. We are going to continue with that theme today. We’re going to talk about the power of word of mouth and how to use it to your advantage. People use …read more