How We Fool Ourselves into the Quick-Fix by Lack of Critical Thinking The other day at a networking meeting an acquaintance told me about the “Chocolate Diet” where eating chocolate causes you to lose weight. He was waxing quite enthusiastically about it. I was more dubious. It turns out that the “study” behind this amazing result …read more
United Airlines refused to help a customer who had his $1200 damage done to his guitar happen before his eyes by a baggage handler. Why? Because he missed a 24 hour reporting deadline due to advice he received from United itself. After nine months of back and forth he received no relief from the airline …read more
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to …read more
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and …read more
I was at my dentist’s recently for my regular teeth cleaning and was again amazed at how well-run her office is. Whenever I walk in I am quickly greeted by friendly and helpful staff. Their contact management system has the detail they need to know why I’m there and what is going on so they …read more
