How We Fool Ourselves into the Quick-Fix by Lack of Critical Thinking The other day at a networking meeting an acquaintance told me about the “Chocolate Diet” where eating chocolate causes you to lose weight. He was waxing quite enthusiastically about it. I was more dubious. It turns out that the “study” behind this amazing result …read more
How much time do we spend complaining about poor customer service? How often do we fail to notice those times when somebody goes out of the way to make sure we are served well? How often do we encounter those unsung heroes of customer service who will not rest until we are properly and thoroughly …read more
In our businesses we often look to lowering our price to entice prospective customers into our stores.
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to …read more
In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a painless one. We are going to continue with that theme today. We’re going to talk about the power of word of mouth and how to use it to your advantage. People use …read more
Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and …read more