Bias through Emotion, Argument from Authority or Influence with Facts How much of your decision-making is informed by the headlines? Have you ever thought about how the media creates interest by using slanted terminology to capture your interest? Remember, the purpose of a newspaper or TV station is to sell advertising and make money thereby. Editorializing has …read more
A few years ago while executing my exit strategy from my handyman business I enquired into a new, locally produced TV show called The Hard Way. The premise was to film small business owners with troubled companies being helped by experienced mentors. The title, “The Hard Way” showcased the concept of using tough-love guidance to …read more
In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a painless one. We are going to continue with that theme today. We’re going to talk about the power of word of mouth and how to use it to your advantage. People use …read more
